Historic Pearl Street is located in the heart of historic downtown La Crosse.  Only 2 blocks long, it runs east to west between the La Crosse Center and 4th Street.

Nineteen brick commercial buildings that were constructed in the late 1800s survive on this single street.  Beautiful brick and mortar facades line the street on both sides.  Street lights designed to look like period gas lights also line the streets on both sides and light up the brick sidewalks by night.

The La Crosse Center is the city's civic and convention center, featuring a wide variety of concerts, comedians, theatrical presentations, circuses, rodeos, and dozens of national conventions yearly, with groups as diverse as the American Legion or the Shades of Blue Tattoo Convention taking advantage of the multi-use facility.

Pearl Street is right out the front door for these events.

Pearl Street on its first block, between the La Crosse Center and 3rd Street, features a Holiday Inn hotel, ice cream parlour, a coffeshop, a ballroom, Wisconsin cheddarheads shop, 2 restaurants, and a nightclub.

As Pearl Street crosses 3rd and runs up to 4th, it features a chic hair salon, 2 clothing stores, a yoga space, a pizza shop, 2 sub shops, an independent bookseller, a coffeeshop, 4 bars, a hardware store, an all-ages concert venue, and a trophy shop.

Historic Pearl Street, at the center of the city's downtown business and entertainment district, is truly the heart of La Crosse.

Locate your business on Pearl Street and be a part of this dynamic, energetic area.